Cookie policy
Last updated: 11 November 2026
Cookies are small text files that a website stores on your device. Similar technologies, such as local storage, work in a similar way. This policy explains what we use and how you can control it. We follow the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
Your choices
When you first visit our website, we ask whether you accept non-essential cookies. Advertising and analytics cookies are only set if you agree. You can change your mind at any time:
You can also block or delete cookies in your browser settings. Blocking essential cookies may stop parts of the website, such as checkout, from working.
Cookies we use
| Category | Name / provider | Purpose | Duration |
|---|---|---|---|
| Essential | physicare_consent (local storage, Physicare) | Remembers your cookie choices | 12 months |
| Essential | Payment provider | Secure checkout and fraud prevention, set when you go to the payment page | Session / up to 2 years |
| Advertising (consent) | _gcl_au, _gcl_aw (Google Ads) | Measures whether our Google ads lead to purchases (conversion tracking) | 90 days |
| Advertising (consent) | IDE, test_cookie (Google, doubleclick.net) | Ad measurement and delivery | Up to 13 months |
| Analytics (consent) | _ga, _ga_* (Google Analytics) | Helps us understand how visitors use the website | Up to 2 years |
Google Consent Mode
We use Google Consent Mode. If you don't consent, Google tags do not set advertising or analytics cookies. Google may receive limited, cookieless signals (such as the fact that a page was loaded) to model conversions in aggregate. Find out more about how Google uses information from sites that use its services.
Contact
If you have questions about our use of cookies, email [email protected]. See also our Privacy Policy.